Without the release of his debut album, "Thank Me Later" (which is scheduled for release March 2010) Hip Hop's "Rookie of the Year" has secured a #1 hit single, two grammy nominations and a ton of features. What is there left for him to do? The Toronto native has now signed his first worldwide deal with Sprite, in their first ever global marketing campaign. Drake will appear in the first commercial for Sprites 2010 "Spark" campaign. The campaign is aimed to motivate and provide the youth with a platform where they can express their creativity through music and film. The commercial is titled, "Unleash". In the commercial Drake finds himself in the studio, seeking inspiration to record his hit single "Forever", which was also featured on the soundtrack of the motion picture "More Than A Game". After tasting the sprite, Drake transformers into this lyrical genius where he then belts out the opening lyrics of the songs remix, "last name ever, first name greatest". "Unleash" will run in the United States, Africa, Philippines and Turkey.
In related news, Drake is also teaming up with Sprite in their "Step-Off" competition in Atlanta. The competition is held at historic black colleges and has been around since last fall. The events purpose is to reward $1.5 million in college sponsors. Drake will serve as a judge and perform during the finale.
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